The Connotation Of Marketing Marketing Essay

The Connotation Of Marketing Marketing Essay Introduction Nowadays, marketing activities influence people in both the roles as suppliers of products and services and as customers. Marketing plays a great part for companies in knowing their clients, the products and services to offer, the advertising means and so forth. As for individuals, marketing is important for them to choose a particular brand of fashionable dresses and even toothpaste. But marketing is much more than selling or advertising activities. In this essay, the concept of marketing will be introduced in the beginning, and then the essay places an emphasis on the full range of connotation for marketing including marketing strategies, the consumer behavior, environmental analysis, and marketing ethics. Finally, it is concluded that marketing is a comprehensive process that involves all of the activities of managing and satisfying demand through the exchange process. Marketing is a Comprehensive Process As to the definition of marketing, most people, even some entrepreneurs, would hold that marketing mean selling or advertising, however, marketing is an activity more complex than selling or advertising. A proper definition of marketing should not only consider economy, but also includes institutions, people, and new ideas. Marketing is a process of offering products and services, pricing, promotion and distribution to meet the individual and organizational demand through exchanges (AMA, 1985). A company achieves its goals by satisfying both the domestic and foreign customers, and marketing is concerned with the activities to enlarge the market share of the company by matching the demand. This definition indicates that marketing includes not only the enterprises and individuals, but also the activities of non-profitable institutions or the marketing of a great idea or a service as well as a product. All in all, marketing involves products, services, organizations, people and ideas. Marketing Strategies According to McCarthy (1960), marketing strategies include products, pricing, promotion and place. Products or services are the basic content in the marketing process, which can be classified as goods or services and as customer or industrial. Classification is significant because it concentrates on the disparities in the characteristics of products and the different marketing implications. A reasonable pricing also counts in the process of marketing which should be profitable to the company and beneficial to the consumers. In the process of marketing, promotion is necessary to make the products, services or ideas known to the consumers. Means of promotion includes personal selling, advertising and public relations, price discounts and so forth. Distribution planning exerts a significant impact on the marketing program used by a firm, because middlemen can play a wide variety of marketing roles, the firmà ¢Ã¢â€š ¬Ã¢â€ž ¢s marketing plan will be different if it sells its products dir ect rather than through intermediaries. Environmental Analysis Environmental influences consist of sociocultural and technological, economic and competitive as well as political and legal influences (Kotler, 2006). Individuals are easily influenced both by the trends of the whole society and by a need to comply with the rules of the different social groups to which they belong, and to improve their status in those groups. With the development of technology, consumers can receive more individually-oriented offerings, and thus their expectations are raised about the quality of the product and service. The flourish of products and services lead to brand changing or offer the consumers with the information to make more meticulous decisions. And regulation and legislation, whether they relate to the product introductions, customer rights or advertising means, also decrease the risk of decision-making. This reduces some pressure of the customer, leading to discerning and easier decisions and less risk of post-purchase disturbance. Marketing Ethics Marketing ethics are the marketerà ¢Ã¢â€š ¬Ã¢â€ž ¢s standards of behavior and moral values, as Homburg (2001) maintains. They are related to the decision to do what is morally right or what is morally wrong. Traditionally, the concept of business responsibility has cared about the relationship between the enterprise and consumers, the work staff, and the stockholders. The enterprise is responsible for providing the customers with high-quality product at a rational price, decent salaries and a comfortable working environment for the staff and an adequate profit level for stockholders. Contemporary marketing decisions must regularly consider the external social environment. Decisions must also account for eventual, long-run effects. Socially responsible decisions must consider future generations as well as existing society. Conclusion In conclusion, in the process of marketing, selling or advertising is essential if a company want to attain its objectives, but more emphasis must be placed on the marketing strategies, and it is also of great importance to take environmental influences into consideration, which can exert impact on consumerà ¢Ã¢â€š ¬Ã¢â€ž ¢s decision-making. With people concern more about the ecology and healthy ways of consumption, marketers must care about environmentally-friendly marketing despite the high-quality products and services.

Cash Advance Loan Companies Essay -- Financial Debts, Capital Advances

Having hundreds of online loan companies giving short term capital advances, finding a capital advance mortgage company is straightforward and straightforward after you are usually tight having online and computers. Ever since economic become softer down, your pay day loan trade may be raising at a immediate pace substantially in the united states. With plenty of and a great deal of Americans looking at short-run funds in order to tide about capital emergencies, your financial area provides identified the following being an excellent chance to make a effective buck at your price of your borrowers. Interpersonal activists, Senators and sometimes your fundamental may be arrested of your immediate increase on the short term mortgage buy and sell and some practices adopted by your buy and sell. Your interpersonal activists are usually speedy in order to indicates the financial community is definitely exploiting your unfortunate borrowers by substantial price financial furthermore stipulations of which alone make things even worse for all of them. For a consequence, many countries through the condition have got developed crucial adjustments to your laws governing short term financial. and so individuals craving to get a respectable capital advance mortgage company could be for a furthermore updating independantly on your suitable provisions of which govern your performance of a capital improve mortgage company in his or her condition. It can be necessary but, that you only notice a respectable capital improve lender in order to stimulate competitive premiums and practical terms of which line up with your condition laws. a method you are going to simplify your workout is definitely by craving for web sites of which bring an indivi... ...proved within minutes and your checking account is credited often on the same day or at best the very next day. Most lenders do not insist on a credit check since the loan is secured through your next pay check and repayable in a maximum of 14 days or the next pay check whichever is earlier. Borrowers with stellar credit do have more affordable options and that is another reason why the credit is waived for sub prime borrowers. A cash advance loan company is the best option for borrowers who are looking for small sums of money ranging between $100 and $1500 and have strong reasons to opt for this expensive form of borrowing. One way borrowers can minimize the impact of interest and finance charges levied by a cash advance loan company is by using the loan amount to pay off another debt or a bill that would anyway attract penal charges if the payment is delayed.

The population of Australia is constantly changing

All communities in developed countries, such as Australia, are divisions that constantly change to suit their environment, the environment meaning the demographics of its citizens. A community is a group of people that share a common belief or interest. Over the last sixty years, Australian communities have changed due the varied population and migration policies now enforced. As time goes on, communities will change at an increasing rate. The demographics of a community often control the type of community that will exist: how it will operate. Generally, demographics show the age, status and education that exists within a community. For example, a less isolated, inner-city, urban area will have a generally high education, good job and high standard of living. Ofcourse, a community will attract people of the same background. Another important factor in a community is the technology that is available. The access to technology illustrates the type of background and plays a vital role in a community's development. The lack of technology in rural communities is what often makes them feel very isolated from the outside world. On the other hand, an urban community will have technology that will help them in everyday life and connect them with the rest of the globe. The population of Australia is constantly changing. Like many other countries, it is divided into rural and urban population. The nation has seen a devastating change in population density in rural areas. Residents of rural areas are involved in primary activities such as farming, fishing and mining. The existence of a drought has repelled people from rural areas, making them move to urban areas. This type of migration is called rural-urban migration. As a result, urban areas are experiencing a change in the make-up of communities. The indigenous people of Australia are of Aboriginal and Torres Strait Islander descent. After European settlement, the size of the indigenous population declined dramatically. However, this has all changed in the past 60 years. At the end of the 1960's, the indigenous population was at a steady 90, 000 – 100, 000. However, since 1971, the indigenous population has increased to over 400, 000. Migration is the movement of people from one location to another. Overtime, the number, countries of origin and reasons for migrating to Australia has changed. For example, a woman in the 1950's would have migrated to Australia perhaps to escape war, and could have been from a variety of countries. Nowadays, people migrate to Australia for family or job opportunities, and many come from Europe. In the past 60 years, the proportion of overseas born residents in Australia has increased by 12%. These changes started after World War II, when many Australians feared an invasion from countries to the North. One of these countries was Japan, whose navy proposed an invasion in 1942. In Australia, people are employed in 4 main work sectors: Primary, Secondary, Tertiary and Quaternary. In the middle of the twentieth century, service jobs in the tertiary and quaternary industries began to expand. By 1954, there were more workers providing services than there were providing goods. Employment patterns of men and women have changed over the last 25 years. Significantly, the proportion of women who were employed has increased over the period. Changing social attitudes and smaller families have contributed to these changes in women's employment. Greater proportions of women now have higher education qualifications. Education appears to draw women into the workforce by instilling in them more career related attitudes and by enhancing their potential wages in the labour market. Paid work may also provide women with opportunities for social interaction and job satisfaction. However, it is women who continue to carry the greater responsibility for caring and other unpaid work, effectively placing them under increased time pressures. Women's working patterns may impact on their ability to balance work with other responsibilities. Marriage trends in Australia have changed increasingly in the past few decades. Proportion of couples marrying in 2004 who lived together before the wedding: 75 per cent; in the 1970s: 16 per cent. The average age at marriage for men in Australia in 2001 was 31, compared to 26 years old in 1981. For women in Australia the average age at marriage in 2001 was 29, compared to the average age of 23 in 1981. Proportion of couples in Australia living together in 2004 who are married: 87.6 per cent. All in, all out, Australia can only go uphill from here. The Great Southern Land, The Land Down Under†¦Terra Australis is and continues to be the best place to live in, just after Paradise.

The Effects Of Globalization On The Economic And Cultural...

Globalization is when interactions are made from trade and financial relationships amongst people, government, and companies. This is what allows the people around the globe to buy and sell the same items, even if the products weren’t from that country originally. That may seem alright, however, there are arguments between individuals who believe it has negative effects and those that see it as a positive force. Although, I believe it is positive for the United States and for the rest of the world, just take a look at the economic and cultural borders. To start with there are a few negative effects of globalization for the economic and cultural borders. Even though, trade can become successful with countless industries, it also creates losers since they can’t compete with foreign competition. 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