How Controlled Burns Improve Forestry Essay -- Nature Environmental Wi

Thousands upon thousands of acres atomic number 18 lost in plant fires every year. We unceasingly hear about the dramatic losings caused by plant fires and are often concerned by them. There are so many shocking effects from fires and approximately of them affect so many pack. Studies develop shown that out of all of the different methods to decrease fire damage, prescribed fire are the most affective. Many people would argue that they are not as affective because they cause so many health problems. Although that is a very important great deal and may copm valid, those health issues are not as extreme as one might think. People should look at the majority of the benefits ground level prescribed burns and they will see how affective and important they are. Prevention is the key to society these days and is definitely an important factor in providence lives. If more lives can be relieve as well as charge and wildlife, prescribed burns may be the bett er way to go about forest fires. Although, prescribed burns are better for the environment in order to prevent drastic forest fires, severe damage to look and extreme death of wildlife some people feel it affects the health of a firefighter too much and it causes too many long term effects. It is so sad to see the horror of forest fires and how they corrupt our beautiful land. So much damage comes out of what started so small. At least 603 square miles of land were burned in the early stages of the genus Arizona fire only a couple of years ago (BBC 2). In a Colorado fire 2.3 zillion acres had been burned (BBC 3). That land could have been saved if the use of prescribed burns had been in the area. Mr. McGann from the forestry service told reporters that pine forests had construct choked with underbr... ...News. Arizona blazes become sea of fire. BBC. 24, October 2012 Grelen, Harold E. May fire awake Growth of Longleaf Pine Seedlings. New Orleans So uthern Forest Experiment Station, 1978.Mitchell, Robert. Summary Draft Environmental electrical shock Statement. Rio Grande National Forest Forest Service, 2009.Ower, Carolyn Louise. Changes in ponderosa pine seedling growth and soil nitrogen following prescribed burning and manual removal of the forest floor. Flagstaff Northern Arizona University, 2005.Tobin, Mitch. Wildlife psychiatric hospital controlled burn opens smoothly. Arizona Daily Star. 24, October 2011Webb, James B. Draft Environmental Impact Statement. Rio Grande National Forest Forest Service, 2009. How Controlled Burns Improve Forestry Essay -- Nature Environmental Wi Thousands upon thousands of acres are lost in forest fires every year. We always hear about the dramatic losses caused by forest fires and are often concerned by them. There are so many horrible effects from fires and most of them affect so many people. Studies have shown that out of all of the different methods to decrease fire damage, prescribed burns are the most affective. Many people would argue that they are not as affective because they cause so many health problems. Although that is a very important view and may seem valid, those health issues are not as extreme as one might think. People should look at the majority of the benefits form prescribed burns and they will see how affective and important they are. Prevention is the key to society these days and is definitely an important factor in saving lives. If more lives can be saved as well as land and wildlife, prescribed burns may be the better way to go about forest fires. Although, prescribed burns are better for the environment in order to prevent drastic forest fires, severe damage to timber and extreme death of wildlife some people feel it affects the health of a firefighter too much and it causes too many long term effects. It is so sad to see the horror of forest fires and how they corrupt our beautiful land. So much damage comes out of what started so small. At least 603 square miles of land were burned in the early stages of the Arizona fire only a couple of years ago (BBC 2). In a Colorado fire 2.3 million acres had been burned (BBC 3). That land could have been saved if the use of prescribed burns had been in the area. Mr. McGann from the forestry service told reporters that pine forests had become choked with underbr... ...News. Arizona blazes become sea of fire. BBC. 24, October 2012 Grelen, Harold E. May Burns Stimulate Growth of Longleaf Pine Seedlings. New Orleans Southern Forest Experiment Station, 1978.Mitchell, Robert. Summary Draft Environmental Impact Statement. Rio Grande National Forest Forest Service, 2009.Ower, Carolyn Louise. Changes in ponderosa pine seedling growth and soil nitrogen following prescribed burning and manual removal of the forest floor. Flagstaff Northern Arizona University, 2005.Tobin, Mitch. Wi ldlife refuge controlled burn opens smoothly. Arizona Daily Star. 24, October 2011Webb, James B. Draft Environmental Impact Statement. Rio Grande National Forest Forest Service, 2009.

Essay --

Question 1Opening a new eating place required many decisions. Pricing strategy is one of the vital ones that could make or break the restaurant. I would recommend the combination of value pricing and competitive pricing for the new restaurant. Value pricing strategy is to use the price to lapse the restaurants position, reflect the bundle benefits offered while competitive pricing gives the restaurant a competitive edge among the existing restaurants in the neighborhood. Ideally, the restaurants pricing should be high enough to place itself into the fine dinning categories in nodes minds, but in like manner competitive enough to attract customers from competitors. The decision for choosing these strategies is based on the following reasons. First of all, Center City Philadelphia is an up rising neighborhood that is home of many young professionals. This location offers the ideal market segment for the restaurant the customers who are willing to spend extra bulks for better exper ience. Value pricing, in this situation, can be seen as prestige pricing. Prestige pricing plays on customers psychology principles of attaching quality with high price. Pricing the menu high, along with the innovative and modern look will easily put the restaurant into a good position. The key point of having value pricing is the actual value going along with the product. The restaurant has to make sure the food and serve get it on up to the customer expectation. They should make sure the ingredients are fresh and the foods are flavorful. Having their supply delivered from local farms is a good strategy for quality ingredients with reasonable price. That is also a socially conscious effort by supporting local businesses and farms and building a long... ...arefully allocate our money and make sure we make a sustainable plan to expand but not affecting our current services. Other factor to consider is competition from other providers in the market. We need to be up to date, sensit ive competitors move and flexible to adjust and deal with any changes. Its better to be proactive than be reactive after the fact. corporation customer base and loyalty is also a factor to be considered. Customers in cable industry are not too attached to the service provider but they tend to avoid the inconvenience of switching carrier. We need to put customer satisfaction our priority and make it effortless for them to switch oer our company. Government rules and regulations are things we also need to be mindful of. Change in regulation can have either positive or veto impact on the company, and we stay alert to make any move accordingly.

Edgar Allan Poe - A Complicated and Disturbing Author Essay -- Edgar A

Poe is a very complicated author. His literary works are perplexed, disturbing, and even grotesque. His frequent illnesses may have create his engrossment in such things. In 1842 Dr. fundament W. Francis diagnosed Poe with sympathetic heart trouble as well as brain congestion. He also noteworthy Poes inability to withstand stimulants such as drugs and alcohol (Phillips 1508). These factors may have motivated him to write The Tell-Tale-Heart, The Cask of Amontillado, and The Black Cat. All of these stories are written in or around 1843, shortly after Poe became afflicted. His writing helped him to cope with his troubles and explore new territory in literature. Poes interest in the supernatural, retribution, and perverse cause them to be included in his sepulcher motifs therefore sustaining his interest. thither is a common thread laced through each subject, but there is variation in degrees of the impact. The supernatural is the phenomena of the unexplained. With this comes an au ra of mystery and arousal of fear. Death in itself is the supreme mystery. No living human being can be certain of what happens to the intelligence when one dies. It is because of this uncertainty that death is feared by many. These types of perplexing questions cause a reader to come to a point of indifference within one of Poes burial motifs. One is uncertain of how the events can unfold, because a greater force dictates them. Reincarnation in The Black Cat is a supernatural force at work. There is some sort of orthodox witchcraft-taking place. The whole story revolves around the cat, Pluto, coming back to avenge its death. One can not be sure how Plutos transition takes place, but it is certain that something of a greater force has taken hold. The cats appearance is altered when the narrator comes across it the second time. There is a white stance on the chest by slow degrees, degrees nearly imperceptibleit had, at length, assumed a rigorous distinct outlineof the GALLOWS (Poe 4). Foretelling the narrators fate a confinement tool appears on the cats chest. This also foreshadows the cats confinement in the tomb. It reappears like a disease to take vengeance on a man that has committed horrid crimes. I was answered by a voice within the tomb --By a cry, at first muffled and broken, like the sobbing of a child, and apace swelling into one long, loud and continuous scream, utterly anomalous an... ... successful in incorporating the supernatural, perverse, and retribution into his work. He maintains his interest as well as the readers by including subjects that are not prevalent. It is shocking, disturbing, and challenging to read. Some of Poes literature has obvious relations to his own life, and how he coped with the problems that faced him. Having problems in ones life can escalate the instinct to accomplish great things. Poes lifestyle is very much a part of style. Works Cited Mankowitz, Wolf. The Extraordinary Mr. Poe and his Times. New York Summit B ooks, 1978.Phillips, Mary E. Edgar Allan Poe-The Man, Volume II. Chicago, IL The John C. Winston Co, 1912.Poe, Edgar Allan. The Black Cat. Online. Personal Computer. Simpatico. Internet. 18 exhibit 1999.Available http//www.gothic.net/poe/works/black_cat.txtPoe, Edgar Allan. The Cask of Amontillado. Online. Personal Computer. Simpatico. Internet. 18 March 1999.Available http//www.literature.org/Works/Edgar-Allan-Poe/amontillado.htmlPoe, Edgar Allan. The Tell-Tale-Heart. Online. Personal Computer. Simpatico. Internet. 18 March 1999.Available http//www.gothic.net/poe/works/tell-tale_heart.txt

Hope Leslie, The Perfect Storm, and Dinosaur in a Haystack :: Persuasive Writing Essays

Hope Leslie, The Perfect Storm, and Dinosaur in a Haystack The three books, Hope Leslie, by Catharine Maria Sedgwick, The Perfect Storm, by Sebastian Junger, and Dinosaur in a Haystack, by Stephen Jay Gould, each persuade the ratifier to see a one sided story. The reader believes each root and allows himself to be persuaded for two reasons. mavin reason is he has confidence in the writer because he has not inquiryed the 16th century, nor ever delved into the scientific world of evolution, nor investigated the perfect storm that sunk the Andrea Gail. Sedgwick did research the sixteenth century in order to write her novel intimately the puritans and Indians. Gould is an accredited scientist and has researched the scientific theory of evolution. Junger actually interviewed the family and friends of the real people that died on the Andrea Gail, and investigated the live conditions to write his novel. On the other hand, The readers that do know about the 16th century, or evolution, or the storm can agree with or dispute the author or dispute him or her. In Hope Leslie, Sedgwick tells a fictional story about a puritan familys tragic separation caused by an Indian family during the historic colonization of the New World. She presents her story line from the puritans point of view. Sedgwick has one of her puritan characters say, I had rather meet a legion of Frenchmen than a association of these savages. They are a kind of beast we dont comprehend-out of the range of Gods creatures-neither angel or man...(42). The Indians are made out to be savages and immorality beasts. The uninformed reader that reads Catherine Sedgwicks novel is convinced that this lie true and becomes angry towards the Indians. He is overcome by Sedgwicks persuasiveness and completely agrees with her that the Indians were savages and had no right to score the Fletchers. In reality, both sides are equally cruel to each other. The Indians kill and separate the puritan Fletcher family only bec ause members of their tribe and family had been killed and separated from the rest of the tribe. An informed reader knows about the tragedies that both the Indians and puritans endured during this time. He can read Sedgwicks novel and agree with her, or dispute her. Obviously, she has researched the sixteenth century and knows both sides of the story. However, Sedgwick only tells the reader about both families tragedies in such a way that it seems justified for the puritans to have killed the Indian family, but bloodthirsty for the Indians to have killed the

Tupac Shakur - His Impact on American Culture Essay -- Tupac Amaur Sha

Tupac Shakur - His Impact on American CultureTupac Shakur was a very influential mortal in the 20th century. He was born on June16, 1971 in Brooklyn New York, and died on September 13, 1996 in Las Vegas Nevada(unknown author, no title, no page, letter code C). nevertheless his family moved around a lotwhile he was a kid (Bastin, J.D.). He eventually ended up in the Bay battleground California alone and spent his first two years there homeless (unknown author, no title, n.p., letter code D). He grew up with only his florists chrysanthemum and loved her very much. He even wrote a song called Dear Mama to his mom and thanked her for how she tried her best at raising him. His public life history started when he joined the seminal Bay Area knock ensemble (u.a.,original atomic number 18a, n.p.). He started as a tour dancer but then(prenominal) started rapping live (u.a.,original area, n.p.). From there he released a couple albums and then was offered to bein some movies. He became friends with a couple of popular rap artists like Snoop DoggyDogg and Dr. Dre (Placid n.p.). He made some songs and euphony videos with them thatmade it big on the Billboard charts. This really helped his popularity. He released a repeat CD with the songs on it and a lot of his own songs and sold millions of copies (u.a., n.t., n.p. letter code D) More people were influenced to buy his CD. People listened to the music and did what he say he did. So Tupac was influencing all of these people. Tupac was rich and famous now. He was showing off his own style now and didnt needhis popular friends. This is the time that many a(prenominal) people saw the real Tupac and loved him.He was now very influential to fans. They wanted to be just like him. He starred in moremovies and could be who he really was. He did a lot of interviews that showed his beliefs.He said self esteem and self respect was very chief(prenominal) and said I feel as though I am ashining prince just like Malcolm and feel that all of us are shining princes, and if we live like shining princes, then whatever we want can be ours. Anything. (Patrick, Tony, n.p.) And when he says all of us, he means all men. He also said he doesnt care if someone is white or black. And no one can be judged by their skin. So just because its dismal dont mean its cool, and just because its White dont mean its evil.(Patrick, Tony n.p.) If he judged a man, he judged them by what they do ... ...nds for a new beat really separated his music from others. He didnt use traditional beats that people get tired of. He added a twist to rap and hip-hop music all together. And brought a lot of people to like that. Tupac was one of raps most controversial and influential performers (tupac n.p.).Tupac Amaur Shakur left a distinct impact on American culture that is gloss over being showntoday (u.a., n.t., n.p. letter code D) He was one of the most influential persons in the 20th century America. And I believe he leave be rememb ered and loved by a lot for years to come. He has served and will serve as a role model for younger kids developing up today. BibliographyBastin, J.D. Tupac Interviews & Articleshttp//www.u.arizona.edu/bastin/interview.html 22/10/97Patrick, Tony Shakur, Tupac. Interviewhttp//.stallion.jsums.edu/awil0997/tupac/interview.html 22/10/97Placid, Sylvester. Personal Interview 10/11/97Unknown Author. airplane pilot Area of Tupachttp//www.geocities.com/Heartland/7438/tupac.html 22/10/97Unknown Author. Tupac http//stallion.jsums.edu/awil0997/tupac/theday.html 2/11/97Unknown Author. http//www.duke.edu/de1/2pac2.html 2/11/97

Healing in Judith Guests Ordinary People :: Judith Guest Ordinary People Essays

The Question of Healing in Ordinary People   How do you define resumeing? In the dictionary it says that to be healed you are cured, resolved, free from worry. But is that what everyone else thinks of healed as. In the novel Ordinary People, written by Judith Guest, seerad Jarret goes from being a young boy to an handsome within a year. He did not know what he was like himself, in the beginning of the story, then there were things that made him grow, and lastly did he heal?   At first diddlerad did not know who he was or what his purpose was, when he came home form the hospital. Con had no sense of direction because at the hospital there was an every daylight routine that he got used to. When he came home he made up his own routine in the beginning. He tried to go back to what every thing was like before his decsion. But he was unable to. He was trying to take one day at time. One thing was true though Things were so different at the hospital. People were, you know, turned on all the time. And u just cannot snuff it like that. You cannot live with all that emotion floating around, looking for a place to land. It is do exhausting (55, Guest). This quote is trying to say that at the hospital people were like machines. The staff told them what to do, when to do it, and how to do it. Outside the hospital you get to make your own choices.   The things that made him change would be the relationships he had with his elders, Mom, Dad, and Berger his therapist. Con could always talk to him and also looked to him for good advice. Another person would be his girlfriend Jen. She made him open his eyes to see the world and opened his perfume to feel. One more thing would be his music. Music made him feel accepted he didnt have to care about any thing else when he was singing or playing his guitar. Berger even told con that, People don not change on command for other people (121, Guest). Meaning that Con cannot change instantly when someone tells him to.

Healing in Judith Guests Ordinary People :: Judith Guest Ordinary People Essays

The Question of Healing in Ordinary People   How do you define healing? In the dictionary it says that to be healed you are cured, resolved, let off from worry. But is that what everyone else thinks of healed as. In the novel Ordinary People, written by Judith Guest, Conrad Jarret goes from being a young boy to an adult within a year. He did non know what he was like himself, in the beginning of the story, then there were intimacys that made him grow, and lastly did he heal?   At first Conrad did not know who he was or what his purpose was, when he came home form the hospital. Con had no sense of direction because at the hospital there was an casual routine that he got used to. When he came home he made up his own routine in the beginning. He tried to go screening to what every amour was like before his decsion. But he was unable to. He was trying to take one day at time. One thing was true though Things were so different at the hospital. People were, you know, turned on every last(predicate) the time. And u just cannot live like that. You cannot live with all that emotion floating around, looking for a place to land. It is do exhausting (55, Guest). This quote is trying to say that at the hospital people were like machines. The rung told them what to do, when to do it, and how to do it. Outside the hospital you get to make your own choices.   The things that made him change would be the relationships he had with his elders, Mom, Dad, and Berger his therapist. Con could always talk to him and in like manner looked to him for good advice. Another person would be his girlfriend Jen. She made him open his eyes to see the world and opened his heart to feel. One more thing would be his music. Music made him feel accepted he didnt have to care about any thing else when he was singing or performing his guitar. Berger even told con that, People don not change on command for other people (121, Guest). Meaning that Con can not change instantly when individual tells him to.

Critical Analysis: Public Corruption

Corruption is a problem dealing with economic and social structure of a nation across the globe. Corruption in politics is a public sector phenomenon and is nonetheless one of the central issues facing many nations in upstart times. Dealing with both legal and ethical considerations, there are instances that the office or duties are being betrayed in exchange of selfish benefits. Throughout history, misadventure of the remedies utilise to it largely impacted the socio-economic development of the nation.It is good to analyze what motivates bollocksion, how its different varieties are perceived, what does it serve and what can be done to minimize or nevertheless eradicate this. Attitudes towards position and obligations remained to be the prime factors that motivate public personnel to be do corrupt actions. In high take aim and low level of subversion, the use of public office whether it is a high official or a clerk were initiated with the use of authority giving favors due to self interests that direct to be met.For example, alliance in politics servicing an electoral candidates campaign if perceived as a power of assuring achievement in the electoral process will result not just to gratitude but to a subtle obligation for paying back in legal injury of influential favors since being a candidate in election required allotment of non profitable amount of money. This can also be applied with clerks who progress to the ability to give favor in exchange of bribes.This is possible when we consider the low compensation of government employees that in order to survive, or earn more(prenominal) money, they will choose to accept the bribe (U Myint. 2000. p. 40-41) We can have in mind that hard times and great stress will make corrupt race. As we can notice with the way situations are determining the attitude of an individual, we can say that corruption is a form merely not of political choice but of economic choice and if we are talking about economic vari ables, we should not forget that market will always play its government agency and price is which will matter most in dealing with it.It remained one of the highly considered points of view in analyzing corrupt acts, but this economic perception applied in high level of corruption revealed that it is incomplete and has discrepancies for there are actual motives beyond such as the immeasurable power of discipline. With the extent of corruptions effects in the club and with its length of stay in the history of policy making, there can be notions that corruption is becoming procedure of the culture or that corruption is a culture itself.But any act and practices suggesting lame authority has no space in an ideal society thus making them nuisance and should be acted to totally remove them in the social system. The attitude towards the use of authority apparently needs to be address in post conventional manner to keep it on track of servicing solely the public interests.All collective actions done by people in the social group defined and established the culture and if a portion of culture is no longer servicing its functions there should be a way that it can be destroyed and make changes to adopt in better situations. Political planning must address the issue with high authoritative will paired with the sensitivity with the root causes of it.

Example of a Small Business Performing a SWOT Analysis Essay

Learn more about performing a work up analysis before reading the case study.BackgroundThe three members of the tameership team up at a sm entirely marketing consulting firm were interested in expanding their offerings to their clients. Currently the firm has 20 employees (including the three members of the leadership team) many of whom are consultants with the balance being administrative and marketing staff. The last time the company had do a overdress analysis was when they were first starting up in trade and were working on their transmission line plan. The donkeywork school term enabled them to develop their job plan by having them think through their subscriber line goals and objectives for viability and feasibility. At the time, the three of them, plus a few members of their Advisory Council participated in the SWOT analysis. The goal of this SWOT session would be to* Determine ways to better position the company in marketplace. * Determine new products and go to o ffer clients to better struggle in a crowded marketplace.Preparing for the SWOT sessionThe leadership team wanted to set apart 3 minutes for the SWOT session. Given that the business was piffling, the leadership team felt that everyone should participate. The following decisions were made * All 20 employees would participate in the SWOT session* A Friday morning in mid-summer would be set aside for the session (andas a thank you for participating employees would be given the balance of the day off to spend with family and friends) * The focus of the SWOT session would be toward determining products and services to offer to clients and that reading would be provided to participants beforehand so they can begin to think about it * A professional facilitator would be brought in to lead the session since this SWOT exercise was essential to the companys continued growth and success Additionally, the leadership team was going to provide all participants with a copy of the SWOT analy sis done at the very beginning before the business venture began. While it had a different purpose, it would be valuable for the SWOT session participants to view it and, from the leadership perspective, it would be interesting to compare then to now.The SWOT sessionBrainstorming was used during the SWOT session to gather data for the companys strengths, weaknesses, opportunities and threats. The facilitator led the group starting with strengths and working through to threats. An hour was allocated for this task. Each participant spent time penning on sticky notes their thoughts, ideas, opinions, beliefs and known truths regarding the companys strengths, weaknesses, opportunities and threats. When done, all of the information was posted on the walls under the appropriate heading (e.g. Strengths, etc.)Prioritizing the informationThe next hour and a half was spent reviewing the data with an eye toward * Looking for themes/commonalities combining similar sticky notes under themes ( e.g., customer Service) * Prioritizing based on* Significant information/data provided by large numbers of participants (e.g, ineffective use of brotherly media was mentioned 15 times) * What could be quick hits for the company to start to effectively compete against the competition * Products and service ideas that can be created within a years time frame The table below is a small sampling of the data gathered during the brainstorming session. This particular data is selected as when they prioritized their efforts these were the areas of focus.STRENGTHS WEAKNESSES OPPORTUNITIES THREATS* Long-term employees committed to the company * Customers love the work done by the company * Customer retention is high * Well-known brand in the local area * Company has made a profit every year in business * Client base was growing * No blog on the website * Ineffective use of social media * No global customers * The business hasnt expanded in the last few years and seems stagnant. * No presen ce at trade shows or industry events/ conferences * No new blood bringing in snappy ideas * Client base not growing as quickly as in past * Ask current customers to refer business * Use social media and blogging to build brand name and gain new customers * Expand business nationally * Target smaller start-ups who needed strong marketing to get their business off the ground * Provide sales support services for clients * Offer dashboards for tracking marketing * Competition was increasing * A number of local competitors were already blogging and utilizing social media * Current customers wanted social media consulting and it was difficult to do so when the company doesnt do social media themselves* Lots of individuals and other new small businesses popping up who do marketing consulting Based on the information gathered during the brainstorming sessions and what the participants believed could be accomplished in a one to cardinal year timeframe to have a significant impact on the bu siness, the following was decided to meet the objectives Objective Better position the company for success in the marketplace Objective New products and services * Develop a blog * Assign responsibilities for social media accounts LinkedIn, Twitter, Facebook * Ask current customers to refer business * Expand business nationally * Develop and offer dashboards for customers to manage marketing initiatives * Provide services to start-ups who need a strong marketing initiative * Provide social media services and support Next stepsThe companys next steps were to take the projects they decided to accomplish toward achieving their goals and* Assign responsibility for that project* Develop a project plan including a timeframe and budget needs* Prioritize the projects further* Begin workA survey done of all participants after the SWOT session showed that they were excited about the process and the path they had developed to help meet company goals. By getting all employees involved, the lea dership team showed that they wanted all employees and wanted their contributions to help make the company a success. Once a month the leadership team would meet with each project lead to check on project status. It was decided that on an annual basis employees would participate in SWOT sessions to work on strategy for the upcoming year. As the company grew, employees would have the opportunity to participate on a rotating basis.

Leadership Philosophy

Eisenhower said once said, Leadership consists of nonhing but fetching responsibility for everything that goes wrong and giving your subsidiary companys credit for everything that goes well. (http//www.maxwell.af.mil/au/awc/ns/electives/sld/sldsy.htm)Any deliberation about leadershiphip must begin with the recognition of the fact that pot want to be led. It is obvious to a great extent in the face of a calamity they find comfort and inspiration from their leaders. This is too authentic on a day-to-day basis. People tend to need and seek out guidance from strong leaders. Leaders organize peoplewhether in a multinational corporation, a civic or charitable enterprise, a family business, or a high school. (Ashby and Miles, 2002)According to Fairholm (1998), one of the organic characteristics of leadership philosophy is its fierceness on a few values held in common by assemblage members. These values be summed up in a vision of what the group and its members are and can becom e. In the United States, the vision typically integrates values described first by the founding fathers.These values include personal liberty, take note for life, justice, unity and happiness. These are widespread values that are essentially held and to the achievement of which most people dedicate their energies. Unless leaders tap these energizing values, they risk not being able to lead. (Fairholm, 1998)A Policemans life is riddled with high standards of selfless service. They build to have integrity and it is widely cognise that they have worked hard without waver since their inception.A question which arises often is How do you lead men in such a way that they testament erect their life on the line for you in an encounter situation in times of danger, and work twenty hours a day for weeks and sometimes months to resolve a crisis? Of course this can be achieved through perpetual torture and extreme fear of the leading officer but Constables and Lieutenants under such a mait re dhotel will not give their argumentation a 100 percent and the direct negative outcome of that will be that the team will not be functioning at full capacity. Firstly a leader must illustrate devotion and commitment to a life of service.Secondly, it is of vital immensity that a leader must be considerate and concerned about his people. (Puryear, Jr.) These tie in with the principle of observation of a role model. A leaders subordinates have to see that their leader is entirely dedicated to his job and doesnt only treat it as a job or ingenuous tasks which have to be performed out of duty. A leader must display his love of the occupation so that his subordinates have a role model to keep up. However, they will not follow him without question if he doesnt demonstrate affection for those under him. There is no need for physical forms of affection.The kind of affection mandatory can simply be demonstrated by thoughtfulness from a leader. A leader needs to be genuinely concerned a bout the preventative of those under him. In a job such a police officers this is particularly important. An officers subordinates need to know without any doubt they their lives are in the hands of someone who cares. Brilliant examples of concern for staff have been littered through the US military history, Gen. Vandenberg invited a colonel to sit in on a conference with the legendary Macarthur. Gen. Twining gave up his Christmas vacation to permit Quesada to catch up on his flight training. General John P. Ryan took coffee to mechanics work late at night.General Brown allowed a crewman to release his frustration by putting on his cowboy hat and boots. He also provided flights home during temporary duty for his officers and men, and he saw to it that enlisted personnel living in barracks could have a leisurely breakfast on Sundays. (Fairholm, 1998) With such an horrific array of leadership in our countrys history, one should take a leaf out of their book. Some may think that all leaders would comprehend and be aware of the significance of toneing out for those underneath your authority, yet such is not always the case.A primary principle which policemen follow is to develop a sense of responsibility among their subordinates. General Marshall would say throughout his career to his subordinate officers, Fix the problem, not the blame.At times, a leader has to rely on himself and more imperatively, on his workforce to see him through the storm or bad weather. (Barber, 2004) It is of vital importance that the subordinates discover that they are capable of achieving more, the subordinates assessment of what constitutes of difficult is a direct consequence of their frame of reference.This problem can be solved with mentorship. Part of mentoring someone involves placing a subordinate in contact with people at the top who are making the toughest decisions. As Murphy and Riggio (2003) put it, Opportunities such as observing anothers leadership and solicitude skil ls in action or gaining self-awareness through anothers perspective are just a few of the benefits of mentoring.Using Gen. Shy Meyers definition, a mentor is someone who provides guidance, counseling, advice, and commandment and, with that, door opening -meaning opportunity. The result of door opening and mentorship is that with progress in rank and responsibility one gets the toughest jobs, the longest hours, and the greatest sacrifices in family life. (Puryear Jr., 2000)Unfortunately legion(predicate) leaders have developed the one-size-fits-all mentality. This blunder is the outcome of an ironic combination of overconfidence and under confidence in the value of an old, recognized and formerly fetching plan and under confidence in being able to master or develop an original but new and so strange plan. sometimes Police officers want to get fast results and so get impatient and apply this theory their operations.Ones previous knowledge is always an advantage and it is a consider able part of any operation but it must only come into play in the context of the present circumstances. Some may attribute the exercise of to a lack of ability to comprehend or even mental laziness. Inductive reasoning is required to avoid such am error. This entails the skill to look at and understand the bigger picture. Of course this may require the investigation of hundreds or thousands of concrete facts and observations, then set aside those which are insignificant and of no great consequence and finally amalgamate the remainder of it into tiny basic conclusions and standards.The final question has to be What does this all add up to? This can be done through two ways Inductive reasoning and Deductive reasoning. Inductive reasoning is based on simplification prioritizing. It involves turning complexity into simple mindedness by imposing order on seeming chaos and identifying what has to be done before any other outcomes can be achieved. What is a fundamental need to be conside red and this fundamental feature is what everything else will rely on and function upon.Deductive reasoning works in another manner. It involves integrating what has been sight with prior knowledge and then applying it to the current situation. Some may find the level of complexity required too great. So they bluster and make demands on subordinates and use familiar strategies, but they never get to the real heart of the problem because they do not know what it is. There may be a lack of creative imagination as well. All of this is very hard mental work and requires intelligence and logical thinking a policemans work is not only restricted to physical activitiesA few leaders often do not know that they cannot handle the job properly. to a greater extent often than the foundation of their self-esteem is always being right and always being in control of things. They would feel humiliated and degraded if they admit that they cannot boom a task correctly. They lie to themselves by con vincing themselves that they can do it and fall into a whirlwind of desperate, inept measures.None of them could be right but that catamenia they stop thinking. They replace thinking with clumsy actions. When things begin to go bitter, they lash out at their subordinates and then segregate themselves so that they will not have to hear the bad news. All this makes them progressively less able to fix what is really wrong with the operation. (Murphy and Riggio, 2003)Henry L. Stimson, the secretary of War through 1990 and 1911 once said, I had been accustomed throughout my life to classify all public servants into one or the other of two general categories one, the men who were thinking what they could do for their job the other, the men who were thinking what the job could do for them. (Puryear, 2009) True leaders who others follow without any doubts or questions even in the worse of circumstances are those who do the former.ReferencesBarber, E. Brace. (2004) No Excuse Leadership Less ons from the U.S. Armys Elite Rangers. Hoboken, NJ. Wiley.Fairholm, W. Gilbert. (1998). Perspectives on Leadership From the Science of Management to Its Spiritual Heart. Westport, CT. Quorum Books.Murphy, E. Susan & Riggio, E. Ronald. (2003). The Future of Leadership Development. Mahwah, NJ. Lawrence Erlbaum Associates.Puryear, F. Edgar, Jr.(2000) American Generalship Character Is Everything The fraud of Command. PresidioMiles, A. Stephen & Ashby, D. Meredith (2002) Leaders Talk Leadership Top Executives Speak Their Minds. New York Oxford University Press.AWC Elective Strategic Leader Developmenthttp//www.maxwell.af.mil/au/awc/ns/electives/sld/sldsy.htm Accessed January 5, 2007

How to Say Nothing in Five Hundred Word Essay

Paul McHenry Roberts (1917-1967) taught college English for oer twenty years, first at San Jose State College and afterwards at Cornell University. He wrote numerous books on linguistics, including Understanding Grammar (1954), Patterns of English (1956), and Understanding English (1958).Freshman composition, the likes of everything else, has its sh atomic number 18 of fashions. In the 195Os, when this hold was written, the almost pop argument raging among student es phraseists was the proposed abolition of college footb all game game. With the greater social consciousness of the early 60s, the topic of the day became the morality of capital punishment. Topics whitethorn change, alone the effect principles of good writing remain immutable, and this essay as be grapple something of a minor classic in ex discernibleing them. Be concrete, says Roberts get to the manoeuvre express your opinions colorfully. Refreshingly, he even practices what he preaches. His essay is humorous, direct, and almost salty in summarizing the working habits that all good prose salvers must cultivate. Editors note from JoRay McCuen & Anthony C. Winklers Readings for Writers , 3rd ed., Harcourt Brace Jovanovich, 1980Its Friday afternoon. and you pull in almost survived an other week of classes. You ar single if looking forward dreamily to the weekend when the English instructor says For Monday you will knock everywhere in a cardinal hundred-word composition on college football. Well, that puts a good hole in the weekend. You wearyt have any(prenominal) strong views on college football i way or the other. You get kinda excited during the season and go to all the home games and find it rather more fun than not. On the other hand, the class has been reading Robert Hutchins in the anthology and perhaps Shaws Eighty-Yard Run, and from the class discussion you have got the idea that the instructor theorizes college football is for the birds. You atomic number 18 no foo l. You give the axe figure divulge what incline to take. After dinner you get out the port adapted typewriter that you got for high school graduation. You might as well get it over with and enjoy Saturday and Sunday. Five hundred words is astir(predicate) two double-spaced pages with normal margins. You put in a sheet of report, sound off up a title, and youre offWHY COLLEGE FOOTBALL SHOULD BE ABOLISHEDCollege football should be abolished because its bad for the school and also for the players. The players atomic number 18 so grouchy practicing that they dont have any time for their studies. This, you feel, is a mighty good suffer. The only trouble is that its only thirty-two words. You still have quadruplet hundred and half-dozenty-eight to go, and youve pretty well exhausted the subject. It comes to you that you do your best(p) thinking in the morning, so you put away the typewriter and go to the movies. But the side by side(p) morning you have to do your washing and s ome math problems, and in the afternoon you go to the game. The English instructor relinquishs up in addition, and you wonder if youve taken the mature side after all. Saturday night you have a date, and Sunday morning you have to go to church. (You dissolvet let English assignments interfere with your religion.) What with one and only(a) thing and another, its ten oclock Sunday night before you get out the typewriter again. You make a pot of coffee and start to fill out your views on college football. Put a small meat on the bones.WHY COLLEGE FOOTBALL SHOULD BE ABOLISHEDIn my opinion, it bets to me that college football should be abolished. The priming why I think this to be genuine is because I feel that football is bad for the colleges in nearly every respect. As Robert Hutchins says in his article in our anthology in which he discusses college football, it would be best if the colleges had race horses and had races with one another, because then the horses would not ha ve to attend classes. I firmly check with Mr. Hutchins on this point, and I am sure that many an(prenominal) other students would agree as well as. One reason why it seems to me that college football is bad is that it has become too commercial. In the time-worn times when people played football just for the fun of it, maybe college football was all right, besides they do not play college football just for the fun of it now as they used to in the old days. Nowadays college football is what you might call a big business.Maybe this is not true at all schools, and I dont think it is especially true here at State, unless certainly this is the case at most colleges and universities in America nowadays, as Mr. Hutchins points out in his very interesting article. Actually the coaches and alumni go c stick out to to the high schools and offer the high school stars large-mouthed salaries to come to their colleges and play football for them. There was one case where a high school star was offered a convertible if he would play football for a certain college. Another reason for abolishing college football is that it is bad for the players.They do not have time to get a college education, because they are so busy playing football. A football player has to practice every afternoon from three to six and then he is so tired that he cant concentrate on his studies. He just feels like dropping off to sleep after dinner, and then the next day he goes to his classes without having analyse and maybe he fails the running play. (Good ripe stuff so far, but youre still a hundred and fifty-one words from home. One more push.) as well as I think college football is bad for the colleges and the universities because not very many students get to federal agencyicipate in it. Out of a college of ten thousand students only seventy-five or a hundred play football, if that many. Football is what you might call a spectator sport. That intends that most people go to pump it but do not play it themselves. (Four hundred and fifteen. Well, you still have the conclusion, and when you retype it, you can make the margins a little wider.)These are the reasons why I agree with Mr. Hutchins that college football should be abolished in American colleges and universities. On Monday you turn it in, moderately hopeful, and on Friday it comes back marked weak in confine and sporting a big D. This essay is exaggerated a little, not much.The English instructor will recognize it as reasonably typical of what an assignment on college football will bring in. He knows that nearly half of the class will contrive in five hundred words to say that college football is too commercial and bad for the players. close to of the other half will inform him that college football builds character and prepares one for life and brings prestige to the school. As he reads paper after paper all saying the same thing in almost the same words, all bloodless, five hundred words dripping out of no thing, he wonders how he allowed himself to get trapped into teaching English when he might have had a happy and interesting life as an linesman or a confidence man. Well, you may ask, what can you do about it?The subject is one on which you have few convictions and little information. Can you be expected to make a dull subject interesting? As a matter of fact, this is precisely what you are expected to do. This is the writers meaty task. All subjects, draw out sex, are dull until somebody makes them interesting. The writers job is to find the argument, the approach, the angle, the wording that will take the reviewer with him. This is seldom easy, and it is curiously hard in subjects that have been much discussed College Football, Fraternities, Popular Music, Is Chivalry Dead?, and the like. You will feel that there is nothing you can do with such subjects except repeat the old bromides. But there are some things you can do which will make your papers, if not throbbingly alive, at least less insufferably muffled than they might otherwise be.AVOID THE OBVIOUS CONTENTSay the assignment is college football. Say that youve decided to be against it. Begin by putting down the arguments that come to your mind it is too commercial, it takes the students minds off their studies, it is hard on the players, it makes the university a kind of circus instead of an intellectual center, for most schools it is financially ruinous. Can you think of any more arguments, just off hand? All right. Now when you write your paper, make sure that you don t use any of the material on this list. If these are the points that leap to your mind, they will leap to everyone elses too, and whether you get a C or a D may depend on whether the instructor reads your paper early when he is fresh and tolerant or late, when the sentence In my opinion, college football has become too commercial, inexorably repeated, has bought him to the brink of lunacy.Be against college football for some reaso n or reasons of your own. If they are keen and perceptive ones, thats splendid. But even if they are trivial or foolish or indefensible, you are still ahead so long as they are not everybody elses reasons too. Be against it because the colleges dont spend enough money on it to make it worthwhile, because it is bad for the characters of the spectators, because the players are forced to attend classes, because the football stars hog all the beautiful women, because it competes with baseball and is therefore un-American and possibly Communist-inspired. There are lots of more or less unused reasons for being against college football.Sometimes it is a good idea to sum up and dispose of the trite and conventional points before going on to your own. This has the advantage of indicating to the reader that you are going to be neither trite nor conventional. Something like thisWe are practically told that college football should be abolished because it has become too commercial or because i t is bad for the players. These arguments are no doubt very cogent, but they dont really go to the warmth of the matter. Then you go to the look of the matter.TAKE THE LESS USUAL SIDEOne rather simple way of getting into your paper is to take the side of the argument that most of the citizens will want to invalidate. If the assignment is an essay on dogs, you can, if you choose, explain that dogs are faithful and lovable companions, intelligent, useful as guardians of the house and protectors of children, subjective in police work in short, when all is said and done, mans best friends. Or you can suggest that those big brown eyeball conceal, more often than not, a vacuity of mind and an inconstancy of purpose that the dogs you have known most intimately have been mangy, ill-tempered brutes, incapable of program line and that only your nobility of mind and fear of arrest prevent you from kicking the flea-ridden animals when you pass them on the street.Naturally personal convic tions will sometimes dictate your approach. If the designate subject is Is Methodism Rewarding to the Individual? and you are a pious Methodist, you have really no choice. But few depute subjects, if any, will fall in this category. Most of them will lie in broad areas of discussion with much to be said on both sides. They are intellectual exercises, and it is legitimate to moot now one way and now another, as debaters do in similar circumstances. Always take the that looks to you hardest, least defensible. It will almost always turn out to be easier to write interestingly on that side.This global advice applies where you have a choice of subjects. If you are to choose among The Value of Fraternities and My Favorite High schoolhouse Teacher and What I Think About Beetles, by all means plump for the beetles. By the time the instructor gets to your paper, he will be up to his ears in tedious tales about a French teacher at Bloombury High and assertions about how fraternities buil d character and prepare one for life. Your views on beetles, whatsoever they are, are bound to be a refreshing change. Dont worry too much about figuring out what the instructor thinks about the subject so that you can cuddle up with him.Chances are his views are no stronger than yours. If he does have convictions and you oppose him, his problem is to keep from grading you high than you deserve in order to show he is not biased. This doesnt mean that you should always cantankerously dissent from what the instructor says that gets tiresome too. And if the subject assigned is My Pet Peeve, do not begin, My pet peeve is the English instructor who assigns papers on my pet peeve. This was still funny during the War of 1812, but it has separate of lost its edge since then. It is in general good manners to avoid personalities.SLIP OUT OF ABSTRACTIONIf you will study the essay on college football near the beginning of this essay, you will perceive that one reason for its appalling dullne ss is that it never gets down to bad-tempereds. It is just a series of not very seem generalities football is bad for the colleges, it has become too commercial, football is big business, it is bad for the players, and so on. Such round phrases thudding against the readers brain are unlikely to convince him, though they may well render him unconscious.If you want the reader to believe that college football is bad for the players, you have to do more than say so. You have to display the evil. Take your roommate, Alfred Simkins, the second-string center. Picture poor old Alfy coming home from football practice every evening, bruised and aching, agonizingly tired, s cable carcely able to shovel the mashed potatoes into his mouth. Let us see him staggering up to the room, getting out his econ textbook, peering desperately at it with his good eye, falling asleep and failing the test in the morning. Let us share his unbearable tension as Saturday draws near.Will he fail, be demoted, los e his monthly allowance, be forced to turn in to the coal mines? And if he succeeds, what will be his reward? Perhaps a slight ripple of applause when the thirdstring center replaces him, a moment of elation in the locker room if the team wins, of despair if it loses. What will he look back on when he graduates from college? Toil and torn ligaments. And what will be his coming(prenominal)? He is not good enough for pro football, and he is too obscure and weak in econ to succeed in stocks and bonds. College football is tearing the heart from Alfy Simkins and, when it finishes with him, will callously toss aside the shattered hulk.This is no doubt a weak enough argument for the abolition of college football, but it is a stack better than saying, in three or four variations, that college football (in your opinion) is bad for the players.Look at the work of any professional writer and notice how unceasingly he is moving from the generality, the abstract statement, to the concrete ex ample, the facts and figures, the illustrations. If he is writing on juvenile delinquency, he does not just tell you that juveniles are (it seems to him) delinquent and that (in his opinion) something should be done about it. He shows you juveniles being delinquent, tearing up movie theatres in Buffalo, stabbing high school corpuss in Dallas, smoking marijuana in Palo Alto. And more than likely he is moving toward some specific remedy, not just a general wringing of the hands.It is no doubt possible to be too concrete, too illustrative or anecdotal, but few inexperienced writers err this way. For most the soundest advice is to be seeking always for the picture, to be always turning general remarks into seeable examples. Dont say, Sororities teach girls the social graces. Say, Sorority life teaches a girl how to carry on a conver sit downion while pouring tea, without sloshing the tea into the saucer. Dont say, I like certain kinds of popular music very much. Say, Whenever I hear Ge rber Sprinklittle play Mississippi Man on the trombone, my socks slip up my ankles.GET RID OF OBVIOUS PADDINGThe student toiling away at his weekly English theme is too often tortured by a figure five hundred words. How, he asks himself, is he to achieve this staggering total? Obviously by never using one word when he can somehow work in ten. He is therefore seldom content with a plain statement like truehearted driving is hard. This has only four words in it. He takes ideal, and the sentence becomes In my opinion, fast driving is dangerous.Better, but he can do better stillIn my opinion, fast driving would seem to be rather dangerous. If he is really adept, it may come outIn my humble opinion. though I do not claim to be an expert on this complicated subject, test driving, in most circumstances, would seem to be rather dangerous in many respects, or at least so it would seem to me.Thus four words have been turned into forty, and not an iota of content has been added. Now this i s a way to go about reaching five hundred words, and if you are content with a D grade, it is as good a way as any. But if you aim higher, you must work differently. Instead of stuffing your sentences with straw, you must humble steadily to get rid of the padding, to make your sentences number and tough. If you are really working at it, your first draft will greatly exceed the required total, and then you will work it down, thus It is thought in some quarters that fraternities do not contribute as much as might be expected to campus life.Some people think that fraternities contribute little to campus life. The average doctor who practices in small towns or in the country must toil night and day to heal the sick. Most country doctors work long hours. When I was a little girl, I suffered from shyness and embarrassment in the presence of others. I was a shy little girl.It is absolutely necessary for the person employed as a marine fireman to give the matter of steam pressure his undi vided attention at all times.The fireman has to keep his eye on the steam gauge.You may ask how you can arrive at five hundred words at this rate. Simple. You dig up more real content. Instead of taking a couple of obvious points off the surface of the topic and then circling warily around them for six paragraphs, you work in and explore, figure out the details. You illustrate. You say that fast driving is dangerous, and then you prove it. How long does it take to stop a car at forty and at eighty? How far can you see at night? What happens when a tire blows? What happens in a head-on smash at fifty miles an hour?Pretty soon your paper will be full of broken glass and blood and headless torsos, and reaching five hundred words will not really be a problem.CALL A FOOL A FOOLSome of the padding in freshman themes is to be blamed not on anxiety about the word minimum but on excessive timidity. The student writes, In my opinion, the principal of my high school acted in ways that I belie ve every unbiased person would have to call foolish. This isnt exactly what he means. What he means is, My high school principal was a fool. If he was a fool, call him a fool. Hedging the thing about with in-myopinions and it-seems-to-mes and as-I-see-its and at-least-from-my-point-ofviews gains you nothing. Delete these phrases whenever they creep into your paper. The students tendency to hedge stems from a modesty that in other circumstances would be commendable.He is, he realizes, young and inexperienced, and he half suspects that he is dopey and fuzzyminded beyond the average. Probably only too true. But it doesnt help to announce your incompetence six times in every paragraph. Decide what you want to say and say it as vigorously as possible, without apology and in plain words. Linguistic self-doubt can take various forms. One is what we call euphemism. This is the tendency to call a spade a certain garden implement or womens underwear unmentionables. It is stronger in some era s than others and in some people than others but it always operates more or less in subjects that are touchy or taboo death, sex, madness, and so on.Thus we shrink from saying He died last night but say instead passed away, left us, joined his Maker, went to his reward. Or we try to take off the tension with a lighter clich kicked the bucket, cashed in his chips, handed in his dinner pail. We have found all sorts of ways to avoid saying mad mentally ill, touched, not quite right upstairs, feebleminded, innocent, simple, off his trolley, not in his right mind. Even such a now plain word as insane began as a euphemism with the meaning not healthy.Modern science, particularly psychology, contributes many polysyllables in which we can wrap our thoughts and blunt their force. To many writers there is no such thing as a bad schoolboy. Schoolboys are maladjusted or unoriented or misunderstood or in the need of guidance or lacking in continued success toward sitisfactory integration of the personality as a social unit, but they are never bad. Psychology no doubt makes us better men and women, more sympathetic and tolerant, but it doesnt make writing any easier. Had Shakespeare been confronted with psychology, To be or not to be might have come out, To continue as a social unit or not to do so.That is the personality problem. Whether tis a better sign of integration at the conscious level to display a psychic tolerance toward the maladjustments and repressions comed by ones lack of orientation in ones environment or But Hamlet would never have finished the soliloquy. Writing in the groundbreaking world, you cannot altogether avoid modern jargon. Nor, in an effort to get away from euphemism, should you salt your paper with four-letter words. But you can do much if you will hinge upon guard against those roundabout phrases, those echoing polysyllables that tend to slip into your writing to rob it of its crispness and force.BEWARE OF PAT EXPRESSIONSOther things bein g equal, avoid phrases like other things being equal. Those sentences that come to you whole, or in two or three doughy lumps, are sure to be bad sentences. They are no universe of discourse of yours but pieces of common thought floating in the community soup.Pat expressions are hard, often impossible, to avoid, because they come too easily to be noticed and seem too necessary to be dispensed with. No writer avoids them altogether, but good writers avoid them more often than poor writers.By pat expressions we mean such tags as to all practical intents and purposes, the pure and simple truth, from where I sit, the time of his life, to the ends of the earth, in the twinkling of an eye, as sure as youre born, over my dead body, under cover of darkness, took the easy way out, when all is said and done, told him time and time again, parted the best of friends, stand up and be counted, gave him the best years of her life, worked her fingers to the bone. Like other clichs, these expressio ns were once forceful. Now we should use them only when we cant possibly think of anything else.Some pat expressions stand like a wall between the writer and thought. Such a one is the American way of life. Many student writers feel that when they have said that something accords with the American way of life or does not they have exhausted the subject. Actually, they have stopped at the highest level of abstraction. The American way of life is the complicated peck of bonds between a hundred and eighty million ways. All of us know this when we think about it, but the tag phrase too often keeps us from thinking about it.So with many another phrase dear to the politician this great land of ours, the man in the street, our national heritage. These may prove our patriotism or give a clue to our political beliefs, but otherwise they add nothing to the paper except words.COLORFUL voice communicationThe writer builds with words, and no builder uses a raw material more slippery and elusiv e and treacherous. A writers work is a constant struggle to get the right word in the right place, to find that particular word that will convey his meaning exactly, that will persuade the reader or soothe him or startle or amuse him. He never succeeds altogether sometimes he feels that he scarcely succeeds at all but such successes as he has are what make the thing worth doing.There is no book of rules for this game. One progresses through everlasting look into on the basis of ever-widening experience. There are few useful generalizations that one can make about words as words, but there are perhaps a few.Some words are what we call colorful. By this we mean that they are calculated to produce a picture or induce an emotion. They are dressy instead of plain, specific instead of general, loud instead of soft. Thus, in place of Her heart beat, we may write, her heart pounded, throbbed, fluttered, danced. Instead of He sat in his chair, we may say, he lounged, sprawled, coiled. Ins tead of It was hot, we may say, It was blistering, sultry, muggy, suffocating, steamy, wilting.However, it should not be supposed that the fancy word is always better. Often it is as well to write Her heart beat or It was hot if that is all it did or all it was. Ages differ in how they like their prose. The nineteenth century liked it rich and smoky. The twentieth has usually preferred it lean and cool. The twentieth century writer, like all writers, is forever seeking the exact word, but he is wary of sounding feverish. He tends to pitch it low, to understate it, to throw it away. He knows that if he gets too colorful, the audience is likely to giggle.See how this strikes you As the rich, golden glow of the sunset died away on the eternal western hills, Angelas limpid blue eyes looked softly and trustingly into Montagues flashing brown ones, and her heart pounded like a prink in time with the joyous song surging in her soul. Some people like that sort of thing, but most modern re aders would say, Good grief, and turn on the television.COLORED WORDSSome words we would call not so much colorful as colored that is, loaded with associations, good or bad. All words except perhaps structure words have associations of some sort. We have said that the meaning of a word is the sum of the contexts in which it occurs. When we hear a word, we hear with it an echo of all the situations in which we have heard it before.In some words, these echoes are obvious and discussible. The word mother, for example, has, for most people, harming associations. When you hear mother you probably think of home, safety, love, food, and various other pleasant things. If one writes, She was like a mother to me, he gets an effect which he would not get in She was like an aunt to me. The advertiser makes use of the associations of mother by working it in when he talks about his product. The politician whole shebang it in when he talks about himself.So also with such words as home, libert y, fireside, contentment, patriot, tenderness, sacrifice, childlike, manly, bluff, limpid. All of these words are loaded with associations that would be rather hard to indicate in a straightforward definition. There is more than a true(a) difference between They sat around the fireside and They sat around the stove. They might have been equally warm and happy around the stove, but fireside suggests leisure, grace, quiet tradition, congenial company, and stove does not. Conversely, some words have bad associations. Mother suggests pleasant things, but mother-in-law does not. Many mothers-in-law are heroically lovable and some mothers drink gin all day and beat their children insensible, but these facts of life are beside the point. The point is that mother sounds good and mother-in-law does not. Or consider the word intellectual.This would seem to be a complimentary term, but in point of fact it is not, for it has picked up associations of impracticality and ineffectuality and gener al dopiness. So also such words as liberal, reactionary, Communist, socialist, capitalist, radical, schoolteacher, truck driver operator, salesman, huckster, speculator. These convey meaning on the literal level, but beyond that sometimes, in some places they convey contempt on the part of the speaker. The question of whether to use loaded words or not depends on what is being written.The scientist, the scholar, try to avoid them for the poet, the advertising writer, the public speaker, they are standard equipment. But every writer should take care that they do not interfere for thought. If you write, Anyone who thinks that is nothing but a Socialist (or Communist or capitalist) you have said nothing except that you dont like people who think that, and such remarks are effective only with the most naive readers. It is always a bad mistake to think your readers more naive than they really are. pallid WORDSBut probably most student writers come to grief not with words that are colo rful or those that are colored but with those that have no color at all. A pet example is nice, a word we would find it hard to dispense with in casual conference but which is no longer capable of adding much to a description. Colorless words are those of such general meaning that in a particular sentence they mean nothing. Slang adjectives like cool (Thats real cool) tend to explode all over the language. They are applied to everything, lose their original force, and quickly die.Beware also of nouns of very general meaning, like circumstances, cases, instances, aspects, factors, relationships, attitudes, eventualities, etc. In most circumstances you will find that those cases of writing which master too many instances of words like these will in this and other aspects have factors leading to unsatisfactory relationships with the reader resulting in unfavorable attitudes on his part and perhaps other eventualities, like a grade of D. Notice also what etc. means. It means Id like t o make this list longer, but I cant think of any more examples.

Avianca Flight 52: a Case Study on Human Error

Relevant facts/ Background Avianca Flight 52 touched the ground for a utmost time on January 25 1990, 16 miles from JFK cableport in Cove Neck, Long Island, N. Y. , completely out of fuel. The Boeing 707-321B was carrying 158 people coming from Medellin, Columbia, in which 85 people survived. The brush of Avianca Flight 52 was the largest rescue operation in New York prior to 9/11. at that place was a severe blizzard on the north-east swoop of the U. S. causing bad weather with a low pressure system and wind shear.JFK airport authorities had been told to keep a higher landing direct than safe at 33 planes attempting to land per hour, on one runway the typical rate being 52 in good weather, with all runways open. The airport was experiencing a rate of 27% missed approaches, with 39 planes waiting in holding patterns for clearance to land and dozens waiting to take-off. Sequence of events The 707 had been placed in holding patterns for a total of 1 hour and 17 minutes during th ree separate occasions over the U. S. east coast.There were 6 different air traffic controllers that had communicated directions to Flight 52 after they entered U. S. airspace, adding confusion and un-transmitted messages, yet at the same time not providing any more crucial information such as weather conditions. The Flight Engineer failed to communicate the urgency of the low fuel situation to the pilot and co-pilot after they passed the point of no return and had to detain committed to JFK by not having enough fuel to get to their alternate airport at Boston, 342km away from JFK.He also failed to emphasize the importance of landing in their first attempt because they would not have enough fuel to loop around and try again. Another discrepancy was how the co-pilot used the words Low provide and Priority rather than MAYDAY and Minimum Fuel while communicating to ATCs. There was a lot of crucial information left out or misinterpreted and not so important information repeated, whic h could have easily been avoided without the language barriers in place.In terms of the Swiss Cheese model there were many holes in the conversations betwixt ATCs and the flight crew, similarly between the flight crew and passengers, where they werent even given a warning. Causes and factors During the chase to point the blame on someone, Avianca stated to investigators that the wording used by their pilots was correct as per their reproduction -whether it matched the standard English phraseology used by IATA countries or not they were only following what they suasion to be proper protocol.Investigation by the NTSB found many holes in the events steer up to the crash, due to both active and latent failures by the crew, ATCs, and airport management. The leading causes can be attributed to airport mismanagement, inconsistent training for pilots that should have English proficiency, and overall poor communication between ATCs and the flight crew. Repetitive flaws in a system run b y human beings shows a clear link in the lack of Risk Management, causing communication gaps referred to as holes in the Swiss Cheese model for human error.CRM stipulates training crew in assertiveness, inter-personal communication, leadership and decision-making, to name a few key attributes these pilots were in need of addressing prior to the incident. There was no problem of experience as both the pilot and co-pilot had flown that route before, and the pilot had 27 years of experience flying for Avianca. The implementation of Crew imagination Management techniques in the previous years must not have been as streamlined as intended, at least not for the American ATCs and those training under Avianca in Columbia.If one lesson would be learned from this it would be that had the crew received effective and efficient CRM training on time, they could have saved 73 people from an almost completely preventable death by human error. References AskCaptainLim. com comments. Aviation, Air Cr ash. Avianca flight 52 why the pilots failed to use proper phraseology. (Last updated October 19, 2008). Retrieved from http//www. askcaptainlim. com/-air-crash-aviation-34/830-avianca-flight-52-why-the-pilots-failed-to-use-the-proper-phraseology. html Cushman junior , John H.New York Times, Archives, Collections, Fuel. Avianca flight 52 the delays that ended in disaster. (February 5, 1990). Retrieved from http//www. nytimes. com/1990/02/05/nyregion/avianca-flight-52-the-delays-that-ended-in-disaster. html? pagewanted=all&src=pm National Geographic, Cineflix Productions. Air Crash Investigation series, Episode S02E05 Missing everyplace New York. Retrieved from http//natgeotv. com/ca/air-crash-investigation/videos/deadly-delay Wikipedia. org, Avianca Flight 52. (Last updated March 22, 2013). Retrieved from http//en. wikipedia. org/wiki/Avianca_Flight_52

Course Project

I make beli eventide been In my electric menses go field since near 1986. At that time, I was employed by a local county In Utah. The production line entailed helping juveniles who were be transitioned from their residential level of c ar to a higher(prenominal) level of care and vice versa. This was a standard authorities job that had a 9 to 5 melt schedule with traditional benefits, I oftentimes think back to if I stayed there I would tolerate retired by right away.At the time, I was attending undergrad school at the university of Utah. I had effectively obtained this Job through the university. I continued to work in these types of low paying government delegacys until my current move to carbon monoxide gas Springs in 2002. The first job here was at an sanction that was also a traditional type with traditional benefits and schedule. It did non pay too s easy and it was very demanding on me emotionally. After understanding how the delegation was world paid by referral dressers I got an idea.This idea was that could contract for the go from particular agencies and an independent contractor. I could underbid the separatewise agencies as well as receive almost 3 times as much pay. However, this would not Include benefits or consent Income taxes removed. After I discussed this with my wife I resolved to pursue this type of body of work. I had already established my reputation In the corporation as a successful counselor. My specialty was working with teenagers who were struggling Witt their parents and/or at rise teenagers. I was open to obtain my in counseling as well.It encoun terminal figureed all was well for about 8 years. Problem line of reasoning know degree In 2008, the economy went down and I lost a lot of my referrals as agencys started to ND services to meet their overdrawn cyphers. I lost our polarity and had to rent. A colleague and I decided to combine contracts with some referral agencies and began to collaborat e. We created a private practice as well. This has been very successful until recently when I was conscious that some referral agencies were beginning to scrutinize the referral process to reduce services and meet budget demands.Again, referrals were reduced dramatically. I am at a determination devising point whether to remain in this type of business or seek employment as a traditional worker for a government agency. I am 48 years old now. I am considering a vocation spay. I am at a point in my behavior where I am thinking about retirement and having a Job that lead be changeless financially and provide necessary medical benefits as I am getting older and my health is starting to deteriorate. What is the general nature of the problem?My decision problem is deciding whether to quit my current employment as a private practice therapist and take a Job that leave behind allow in traditional hours and benefits that my current employment does not suck while continuing to be a therapist. What event triggered the situation? I was informed by a money manager accountant that I may not be receiving payment for a large piece of my billing for a particular month of service I provided. The reason given was that the referral agency had not paid the money manager. Are we imposing any constraints on the situation?I would not be up to(p) to change my employment until I am hired by a traditional employer. The higher paying st fitting employers are rigid 50 miles away so I leave behinding postulate to move. What are the underlying elements of the problem? Financial stability I would like to hand an employer that net meet a stability acquirement of cosmos a smirch that will not be likely to end due too budget cut. Benefits I would like to be in a position with medical benefits, retirement, and pelf sharing. Continue to provide therapy- I would like to continue to be a therapist as I enjoy my career and feel I can still provide healing. Having to move 5 0+ miles away. Changing a comfort zone of being independent-This will probably be the most difficult of this position change. I can make or change my schedule at a moments notice. This allows me to be available for my family. Involving my family in the communicatory decision and the impact on them. I cannot make this change without confiding in my family as the essence will bring on an impact on their lives as well. Are there dependencies on other decisions? I leave an established rapport in this community and have gained a large referral base because to this.This will help me to obtain a position in my career titled have current clients who will not be receiving a continuation of my intervention. My clients have stick used to my service which is unique to me. I have a great attachment to being an independent contractor with all of the self-sufficient privileges. Objectives Statement I would like to make a decision on the wariness of my long term career. This should be self-f ulfilling and satisfying in a position that satisfies my career goals and financial goals.This should allow for own(prenominal) growth, financial growth and the ability to provide a therapeutic service to clients that promotes long term success in their proper(postnominal) therapeutic guides. I want to be in a position that will be working towards retirement. I also want a position that will also provide health benefits. Fundamental Objectives fundamental objectives are to obtain a position that will be stable financially and be bled to provide benefits for medical and retirement. My meaner objectives are objectives that will help me obtain my fundamental objectives.I will larn which options that I have and what my general cost financially and for my overall career will Alternatives After researching what my objectives are and determining my meaner objectives, I have found that I have three alternatives Remain at my current agency where I have no benefits just now I have inde pendence in my schedule and direction of therapeutic service I provide to my clients. I am my own boss and am responsible for he hours I hire to meet my personal financial demands. I will be able to remain in my current location.I could move from within the city to a residence where there is more(prenominal) demand for my therapeutic service. My wife would not need to eventually change her Job if I stay with this position. Seek a position with a government agency where I can continue to be a therapist and provide a consistent intervention to meet clients therapeutic needs. This will have medical benefits and a plan for retirement. I would have a supervisor who will determine my financial growth. This academic term will require a execution approximately 50 miles away. I have a brother and sister who would be residing closer to me if I move.My wife could potencely keep her employment provided transfer. She could potentially view a position that would be make better financially . She may have to change her current career if she cannot transfer. Seek a position with an agency that is not a government agency but I will need to cater the intervention to the specific clientele and adhere to the agencys specific intervention.. I would have a supervisor who will determine my financial growth. This position will provide medical benefits a retirement plan and potential for profit sharing. This would also require me to move approximately 50 miles away.I have decided that I would not like t compete with my current agency. This position will impact my wife similarly to the second alternative position. Selection As part of this process of selection I asked myself the following questions Will I become bored with the position? I will be at this Job everyday and must come to the realization that I must be able to keep interested to avoid becoming bored. It the session one I will look forward to everyday? I currently enjoy my current Job. I feel at times at I TN t is not a Job but more to a rewarding elect(ip) to providing healing to others in need. Can I see myself at this Job at a retirement age? I want to be able to visualize walking out the door with a great feeling rather than a feeling that is cynical. Am I taking this position because I have to or want to? I do not want to make a decision that If I dont need to I wont. I have made decisions in the past that I regretted because I should have been focused on other priorities. Descriptions of Alternatives- My change decision have three alternatives that I need to determine what I must decide. They involve the actual decision making process and consequence.Alternative A- I make no changes and stay in current role, current pay and benefits. This has some risk but less(prenominal) that the other alternatives because I am aware of what I currently have. Alternative B- I will work in my role until I have the great to move slowly. This alternative adds practicality to my decision. I currently cannot afford to move. I have estimated that it would cost approximately $5000 to eve from my location to Denver which is where I would need to move. This has more risk that alternative A but less than alternative C. Alternative C- If I move now which entails more risk financially.I could obtain a better position. I could reside closer to family siblings. I could potentially earn a higher salary. I could earn benefits. This would also give me weekends off and be cornerstone after pm every day. Consequences I ranked the alternative according to the potential risks. Alternative A had the least risk ( appendix A). Then I scored the financial cost (5 points), the lowest potential rate of redo (2 points), looking forward everyday (2 points), potential for retirement (2 points) and is the position want or a need (2 points) (Appendix B).If I were to use the additive factors, I could conclude to choose Alternative B. I could do this and if the economy was to improve and there was not a need for change other than a want for retirement. I have also determined that I could also potentially increase my referral base and concourse my temperamental objective. Conclusion The theory of rational choice making assumes that the relative favorite between 2 options does not depend on the presence of other options (Taverns and Simonton 1993).I have made decisions in the past without using a rational tool or additional meaner that can help without using emotions that were impulsive. In other words, rational choices satisfy the independence of irrelevant alternatives (IA) assumption Luck 1959). There are times that we are driven by emotions to make a decision that will have a impact that can affect our lives but have irrelevant consequences peculiarly if we deduce that a fundamental objective is not connected in a long term decision.I feel that both career and mental health counseling skills are necessary to assist with the emotions of fear, anxiety, mental picture and self-doubt, as well as with career formation change, decision making, and implementation of a career change (Niles Harris-Bowlines, 2009). Elf we do not address these areas specifically as well urine this process of making a choice such as mine there could be additional long term consequences. As I have stated in previous sections, I will remain at my current position.Course Project I have been In my current career field since approximately 1986. At that time, I was employed by a local county In Utah. The Job entailed helping juveniles who were being transitioned from their residential level of care to a higher level of care and vice versa. This was a standard government job that had a 9 to 5 work schedule with traditional benefits, I often think back to if I stayed there I would have retired by now.At the time, I was attending undergraduate school at the university of Utah. I had actually obtained this Job through the university. I continued to work in these types of low paying positions until my current move to Colorado Springs in 2002. The first job here was at an agency that was also a traditional type with traditional benefits and schedule. It did not pay too well and it was very demanding on me emotionally. After understanding how the agency was being paid by referral agencys I got an idea.This idea was that could contract for the service from particular agencies and an independent contractor. I could underbid the other agencies as well as receive almost 3 times as much pay. However, this would not Include benefits or have Income taxes removed. After I discussed this with my wife I decided to pursue this type of employment. I had already established my reputation In the community as a successful counselor. My specialty was working with teenagers who were struggling Witt their parents and/or at rise teenagers. I was able to obtain my in counseling as well.It seemed all was well for about 8 years. Problem Statement Masters degree In 2008, the economy went down and I lo st a lot of my referrals as agencys started to ND services to meet their overdrawn budgets. I lost our house and had to rent. A colleague and I decided to combine contracts with some referral agencies and began to collaborate. We created a private practice as well. This has been very successful until recently when I was informed that some referral agencies were beginning to scrutinize the referral process to reduce services and meet budget demands.Again, referrals were reduced dramatically. I am at a decision making point whether to remain in this type of business or seek employment as a traditional worker for a government agency. I am 48 years old now. I am considering a career change. I am at a point in my life where I am thinking about retirement and having a Job that will be stable financially and provide necessary medical benefits as I am getting older and my health is starting to deteriorate. What is the general nature of the problem?My decision problem is deciding whether to quit my current employment as a private practice therapist and take a Job that will include traditional hours and benefits that my current employment does not have while continuing to be a therapist. What event triggered the situation? I was informed by a money manager accountant that I may not be receiving payment for a large piece of my billing for a particular month of service I provided. The reason given was that the referral agency had not paid the money manager. Are we imposing any constraints on the situation?I would not be able to change my employment until I am hired by a traditional employer. The higher paying stable employers are located 50 miles away so I will have to move. What are the underlying elements of the problem? Financial stability I would like to have an employer that can meet a stability acquirement of being a position that will not be likely to end due too budget cut. Benefits I would like to be in a position with medical benefits, retirement, and profit s haring. Continue to provide therapy- I would like to continue to be a therapist as I enjoy my career and feel I can still provide healing. Having to move 50+ miles away. Changing a comfort zone of being independent-This will probably be the most difficult of this position change. I can make or change my schedule at a moments notice. This allows me to be available for my family. Involving my family in the verbal decision and the impact on them. I cannot make this change without confiding in my family as the outcome will have an impact on their lives as well. Are there dependencies on other decisions? I have an established rapport in this community and have gained a large referral base because to this.This will help me to obtain a position in my career titled have current clients who will not be receiving a continuation of my intervention. My clients have become used to my service which is unique to me. I have a great attachment to being an independent contractor with all of the self -sufficient privileges. Objectives Statement I would like to make a decision on the direction of my long term career. This should be self-fulfilling and satisfying in a position that satisfies my career goals and financial goals.This should allow for personal growth, financial growth and the ability to provide a therapeutic service to clients that promotes long term success in their specific therapeutic needs. I want to be in a position that will be working towards retirement. I also want a position that will also provide health benefits. Fundamental Objectives fundamental objectives are to obtain a position that will be stable financially and be bled to provide benefits for medical and retirement. My meaner objectives are objectives that will help me obtain my fundamental objectives.I will determine which options that I have and what my overall cost financially and for my overall career will Alternatives After researching what my objectives are and determining my meaner objectives, I have found that I have three alternatives Remain at my current agency where I have no benefits but I have independence in my schedule and direction of therapeutic service I provide to my clients. I am my own boss and am responsible for he hours I need to meet my personal financial demands. I will be able to remain in my current location.I could move from within the city to a residence where there is more demand for my therapeutic service. My wife would not need to eventually change her Job if I stay with this position. Seek a position with a government agency where I can continue to be a therapist and provide a consistent intervention to meet clients therapeutic needs. This will have medical benefits and a plan for retirement. I would have a supervisor who will determine my financial growth. This session will require a movement approximately 50 miles away. I have a brother and sister who would be residing closer to me if I move.My wife could potentially keep her employment but tr ansfer. She could potentially earn a position that would be better financially. She may have to change her current career if she cannot transfer. Seek a position with an agency that is not a government agency but I will need to cater the intervention to the specific clientele and adhere to the agencys specific intervention.. I would have a supervisor who will determine my financial growth. This position will provide medical benefits a retirement plan and potential for profit sharing. This would also require me to move approximately 50 miles away.I have decided that I would not like t compete with my current agency. This position will impact my wife similarly to the second alternative position. Selection As part of this process of selection I asked myself the following questions Will I become bored with the position? I will be at this Job everyday and must come to the realization that I must be able to keep interested to avoid becoming bored. It the session one I will look forward to everyday? I currently enjoy my current Job. I feel at times at I TN t is not a Job but more to a rewarding elite to providing healing to others in need. Can I see myself at this Job at a retirement age? I want to be able to visualize walking out the door with a great feeling rather than a feeling that is cynical. Am I taking this position because I have to or want to? I do not want to make a decision that If I dont need to I wont. I have made decisions in the past that I regretted because I should have been focused on other priorities. Descriptions of Alternatives- My change decision have three alternatives that I need to determine what I must decide. They involve the actual decision making process and consequence.Alternative A- I make no changes and stay in current role, current pay and benefits. This has some risk but less that the other alternatives because I am aware of what I currently have. Alternative B- I will work in my role until I have the capital to move slowly. This al ternative adds practicality to my decision. I currently cannot afford to move. I have estimated that it would cost approximately $5000 to eve from my location to Denver which is where I would need to move. This has more risk that alternative A but less than alternative C. Alternative C- If I move now which entails more risk financially.I could obtain a better position. I could reside closer to family siblings. I could potentially earn a higher salary. I could earn benefits. This would also give me weekends off and be home after pm every day. Consequences I ranked the alternative according to the potential risks. Alternative A had the least risk ( appendix A). Then I scored the financial cost (5 points), the lowest potential rate of redo (2 points), looking forward everyday (2 points), potential for retirement (2 points) and is the position want or a need (2 points) (Appendix B).If I were to use the additional factors, I could conclude to choose Alternative B. I could do this and if the economy was to improve and there was not a need for change other than a want for retirement. I have also determined that I could also potentially increase my referral base and meeting my temperamental objective. Conclusion The theory of rational choice making assumes that the relative favorite between two options does not depend on the presence of other options (Taverns and Simonton 1993).I have made decisions in the past without using a rational tool or additional meaner that can help without using emotions that were impulsive. In other words, rational choices satisfy the independence of irrelevant alternatives (IA) assumption Luck 1959). There are times that we are driven by emotions to make a decision that will have a impact that can affect our lives but have irrelevant consequences especially if we deduce that a fundamental objective is not connected in a long term decision.I feel that both career and mental health counseling skills are necessary to assist with the emotions of fear, anxiety, depression and self-doubt, as well as with career formation change, decision making, and implementation of a career change (Niles Harris-Bowlines, 2009). Elf we do not address these areas specifically as well urine this process of making a choice such as mine there could be additional long term consequences. As I have stated in previous sections, I will remain at my current position.

Hyundai Card

Definition of Strategic affect or being a part of consciously developed future planning by employ use to achieve the organisations aim through visual, functional and conceptual integrating of jut to create its appropriate external and internal identities, products and service offerings and missions. HyundaiCard (HC), a Korean credit card gild Even though HC was late for coming into credit card industries, they made a remarkable process by design management integrating brand identity. Visual integrating by design constitution According to Borja de Mozota (2003), strong brand identity can be achieved by visual integration.As figure 1 downstairs show, HC redesigned their logo and typeface based on the shape, ratio and angle of an actual credit card, short reflecting HCs identity (Total Active Media, 2004). With strong design policy supervised by HC Design research lab, the font is applied to all visual channels in the coherent manner for visual integration (Total Active Medi a, 2004). This reflects philosophy and culture of HC to not only customers but also employees to make strong corporal identity. Figure 1 Typeface You and I (Source Total Active Media, online, 2004) 1 DM5554 Strategic Design perplexity Functional Integration by card designConsumers are seeking to express the image of themselves through purchase a product or service that meets their self-expression and assertion of individuality (Cooper & Press, 1995). Similarly, they designed an integrated card hierarchy system according to users different needs. The credit separate are designed apply alphabet, number and colour with their font (Song and Bang, 2006). Moreover, they applied different alphabets to card for different benefits (Song and Bang, 2006). For example, the M card reflects quadruplicate benefits. Number system shows level of services (e. g. M2 contains more services than M, and M3 than M2).With colour, they defined premium level of cards (see figure 2). Regarding to card design, customers can understand this concept easily and feel credit cards desirable. By applying design strategy to convey consumers lifestyle into product and service, HC successfully fulfills consumers needs. Figure 2 realization Card Hierarchy (Source Unitas Brand, 2009) Conceptual integration by CSR Design can play important division in achieving CSR for companys long-term strategic advantage (Koo and Cooper, 2011). As figure 3 below show, HC has been taking various activities for CSR by giving their design talent.For example, HC designed the dreamlibrary for children who have got cancer and leukemia, bus displace for public and Super Concert for cultural & arts dispersion (Unitas Brand, 2009). These CSR activities create arrogant conceptual integration of brand images. 2 DM5554 Strategic Design Management Figure 3 CSR activities (Source Hyundaicardcapital. com, online, 2011) Conclusion Hyundai Card conducts design resources effectively, developing its external and internal identity, creating its product and service based on consumers need. It also enhance positive brand image by contributing to society.